Effective Marketing Strategies in 2021 Have These 5 Elements
It’s safe to say that 2020 threw some curveballs no one could’ve predicted. But even with a global pandemic, one thing stayed constant for companies: The best marketing strategies still […]
Why Inbound Content Marketing Needs More Conversations
When you hear the term “inbound marketing,” you likely think of compelling blog posts and informative videos. Both resources can be entertaining and helpful for a brand’s audience—but there are […]
4 Examples of Conversational Apps Changing the Mobile Customer Experience
Customers and prospects want fast, responsive conversations. They also want to feel like they’re having a personalized interaction with brands. Conversational apps are one way to deliver what customers and […]
5 Experts Weigh in on Conversational Marketing Trends to Watch
With the conversational AI space expected to reach $15.7 billion by 2024—up from $4.2 billion in 2019—there’s never been a better time to invest in your company’s conversational marketing efforts. […]
Chatbot ROI: What You Need to Know and Expect
Chatbots have become an increasing fixture for businesses in recent years. From offering in-depth customer information to valuable marketing content, chatbots are serving a number of functions on company websites […]
The Most Effective, Efficient Relationship Marketing Tactics in 2021
If you want to develop long-term relationships with customers as a brand, they need to be built on trust. According to Edelman, 81% of customers agree that they need to […]