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Tag Archives: advertising

Apple targets Android users with new ‘Switch to iPhone’ ad campaign

Image: screenshot: monica chin/apple/youtubeThere's a certain aesthetic that consumers have come to expect from Apple: black backgrounds, hip-hop beats, flashy text and visual…
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How Trump Conquered FacebookWithout Russian Ads

It’s not every day that a former work colleague gets retweeted by the president of the United States.Last Friday, Rob Goldman, a vice…
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YouTube suspends Logan Paul’s ad revenue over ‘recent pattern of behavior’

YouTube has temporarily suspended all of Logan Paul‘s ad revenue through the streaming service following what it’s calling a “recent pattern of behavior.”…
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Click-to-WhatsApp messaging buttons are now rolling out in Facebook ads

WhatsApp has always said that it has no plans to put ads into its own app, but this is not stopping Facebook, which…
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Facebook and Google competed for anti-immigration ad dollars during the 2016 election

In a textbook illustration of the conflict of interest between Facebook and Google’s ostensible dedication to free speech and their ostensible espousal of…
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Dove apologises for ad showing black woman turning into white one

Brand says it missed mark after being accused of racism in campaign promoting body lotionDove has apologised after publishing an advert on its…
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Lacking Seoul? Why South Korea’s thriving capital is having an identity crisis

From the confusing new slogan I.Seoul.U to the viral sensation of Gangnam Style an inside joke about the citys success that was lost…
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How to make Twitter profitable

Bruce Judson is a bestselling author of books on business and public policy strategy in the evolving digital era. He is a senior…
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Amazon wants influencers with ‘large followings’ to sell its products

The host of the popular YouTube channel 'What's up Moms' was one of the first enlistees in Amazon's new influencer program.Image: screenshotAmazon is…
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Twitter announces cost-cutting measures along with earnings

Image: LEON NEAL/AFP/GETTY IMAGES Twitter is set on turning a profit next year. As part its strategy to reach profitability in 2017, Twitter…
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