US cannabis laws are slackening, and a number of enterprising women are tapping into female interest in the drug through magazines, cooking, health and fashion. Candice Pires reports
As weeds legal status loosens across the US, the way cannabis is being marketed, sold and celebrated is evolving. An industry that has been dominated by men is finding a female voice in consumers and new business owners. Search #womenofweed on Instagram and youll find a female chef drizzling cannabis oil on to a soup, and a woman relaxing in a rose-petalled bath with a spliff in hand. These are women who are celebrating cannabis as an important part of their lifestyles an aid to their health, as much as their creativity.
The legality of using cannabis differs from state to state (and within states) in the US. In California, youre able to possess an ounce if youre aged 21 or over. In Indiana, possessing any amount could land you up to 180 days in jail. (In the UK, being caught with cannabis in small doses comes with a fine or warning, but production and supply can lead to a prison sentence.)
Still, new business opportunities are emerging. There are now yoga retreats, workouts, day spas, parties, conferences all for women who like weed. One female artist is making gold-trimmed porcelain hash pipes that look more sculptural than functional. Whoopi Goldberg has started a line of cannabis products, including body balms and bath soaks, that help with PMT.
As the weed market continues to grow, women are shifting perceptions of the drug and its users. Stoner stereotypes are being knocked back and women are talking openly about the place weed has in their lives. Ideas of community and equitable access to the industry are held as highly as enjoyment of the leaf. And aesthetic representations are being made through a female lens.