The telenovela Segundo Sol has an almost entirely white cast despite being set in a place where 80% are black or mixed race
Brazils latest hit TV show fulfils many of the elements you might expect in a telenovela: family feuds, romance, betrayal and beachside locations.
But critics say something is still missing.
Despite being set in Brazils blackest state, Segundo Sol, or Second Sun, has a cast which is almost entirely white. The show has reignited a longstanding debate about race and representation on Brazilian television and prompted action from the countrys Labour Prosecution Service.
Segundo Sol, which premiered this week on Brazils dominant O Globo TV network, tells the fictional tale of a decadent musician who when mistakenly thought dead in a plane crash goes into hiding so his indebted family can cash in on his posthumous success.
The story takes place in in Bahia state, where nearly 80% of the population identifies as black or mixed race according to the Brazilian Institute of Geography and Statistics.
What persists very strongly in the minds of the producers and directors is the idea that the black and Afro-descendant population is the minority: the whitening ideology continues, said Joel Zito Arajo, author of the book and documentary The Denial of Brazil Blacks in the history of Brazilian Telenovelas.