The brand is now one of the fastest growing retailers in the UK. It has around 90 shops in the country and in 2015, the most recent financial accounts available, sales rose 69% to 62m. Tiger rebranded itself last year, changing its name to Flying Tiger Copenhagen.
Tiger is also renowned for offloading unsold items to local charities. Last month, Philip Bier invited nurses from St Marys Hospital in Oxford Street to choose 200 Christmas presents for sick children after toys worth thousands of pounds were stolen from a ward.